{"product_id":"add-ons-upsells-guide","title":"Add-Ons \u0026 Upsells Guide","description":"\u003cdiv class=\"wrap-content\"\u003e\n                     \u003clink href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:ital,opsz,wght@0,9..40,300;0,9..40,400;0,9..40,500;0,9..40,600;0,9..40,700;0,9..40,800;1,9..40,400\u0026amp;family=DM+Serif+Display:ital@0;1\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\n\n\u003csection class=\"desc-hero\" data-desc=\"Block 01: Hero\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" bgcolor=\"#34402e\" style=\"border:0;border-collapse:collapse;background:#34402e;background-image:linear-gradient(135deg,#4d5a44 0%,#34402e 50%,#232a20 100%);border-radius:18px;overflow:hidden;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:56px 36px 52px;text-align:center;\"\u003e\n\u003cspan style=\"display:inline-block;font-family:'DM Sans',sans-serif;font-size:14px;font-weight:600;color:#ffffff;background:#b8735a;border-radius:50px;padding:6px 18px;margin-bottom:20px;letter-spacing:0.5px;\"\u003eSERVICES \u0026amp; PACKAGES • GUIDE\u003c\/span\u003e\n\u003ch1 style=\"font-family:'DM Serif Display',serif;font-size:40px;font-weight:700;color:#ffffff;margin:0 auto 18px;line-height:1.15;max-width:680px;\"\u003eAdd-Ons \u0026amp; Upsells \u003cem style=\"color:#f4eae6;\"\u003eGuide\u003c\/em\u003e\n\u003c\/h1\u003e\n\u003cp style=\"margin:0 auto 36px;font-family:'DM Sans',sans-serif;font-size:16px;line-height:1.7;color:rgba(255,255,255,0.76);max-width:570px;\"\u003eCreate optional extras that feel helpful, profitable, and easy to understand—without turning your service menu into a scattered or sales-heavy experience.\u003c\/p\u003e\n\n\u003ctable cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;margin:0 auto;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd valign=\"middle\" style=\"border:0;padding:0 36px;text-align:center;\"\u003e\n\u003cspan style=\"display:block;font-family:'DM Serif Display',serif;font-size:40px;font-weight:700;color:#ffffff;line-height:1;margin-bottom:10px;\"\u003e4\u003c\/span\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:14px;font-weight:600;color:rgba(255,255,255,0.58);line-height:1.2;letter-spacing:1.8px;text-transform:uppercase;\"\u003echapters\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"middle\" style=\"border:0;padding:0;\"\u003e\n\u003cdiv style=\"width:1px;height:56px;background:rgba(255,255,255,0.18);\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"middle\" style=\"border:0;padding:0 36px;text-align:center;\"\u003e\n\u003cspan style=\"display:block;font-family:'DM Serif Display',serif;font-size:40px;font-weight:700;color:#ffffff;line-height:1;margin-bottom:10px;\"\u003e12\u003c\/span\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:14px;font-weight:600;color:rgba(255,255,255,0.58);line-height:1.2;letter-spacing:1.8px;text-transform:uppercase;\"\u003elessons\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"middle\" style=\"border:0;padding:0;\"\u003e\n\u003cdiv style=\"width:1px;height:56px;background:rgba(255,255,255,0.18);\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"middle\" style=\"border:0;padding:0 36px;text-align:center;\"\u003e\n\u003cspan style=\"display:block;font-family:'DM Serif Display',serif;font-size:34px;font-weight:700;font-style:italic;color:#ffffff;line-height:1;margin-bottom:10px;\"\u003einstant\u003c\/span\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:14px;font-weight:600;color:rgba(255,255,255,0.58);line-height:1.2;letter-spacing:1.8px;text-transform:uppercase;\"\u003eaccess\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e\n\n\u003cdiv style=\"display:block;height:10px;line-height:1px;font-size:1px;\"\u003e \u003c\/div\u003e\n\n\u003csection class=\"desc-buy-box\" data-desc=\"Block 02: Buy Box\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" bgcolor=\"#fdfaf4\" style=\"border:0;border-collapse:collapse;border-radius:18px;overflow:hidden;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd bgcolor=\"#fdfaf4\" style=\"border:0;padding:48px 36px;text-align:center;\"\u003e\n\u003cspan style=\"display:inline-block;font-family:'DM Sans',sans-serif;font-size:14px;font-weight:700;color:#2a2a1f;background:#e6dcc4;border-radius:50px;padding:6px 18px;letter-spacing:0.5px;\"\u003eHELPFUL EXTRAS • HEALTHIER MARGINS\u003c\/span\u003e\n\u003cp style=\"margin:20px auto 8px;font-family:'DM Sans',sans-serif;font-size:15px;line-height:1.7;color:#5b5751;max-width:620px;\"\u003eA focused four-chapter PDF guide for wedding planners who want to build a smaller, clearer add-on menu based on real client needs, practical delivery limits, and offers that support the core package.\u003c\/p\u003e\n\u003cp style=\"margin:0 auto 24px;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.6;color:#5b5751;max-width:570px;\"\u003eUse it to shape design support, additional event help, planning intensives, upgrade timing, pricing, and language that makes optional services feel relevant rather than pushy.\u003c\/p\u003e\n\u003ca class=\"do_add_to_cart\" href=\"#top\" onmouseover=\"this.style.transform='translateY(-2px)';this.style.boxShadow='0 10px 24px rgba(0,0,0,0.18)';\" onmouseout=\"this.style.transform='translateY(0)';this.style.boxShadow='0 4px 12px rgba(0,0,0,0.08)';\" style=\"display:inline-block;font-family:'DM Sans',sans-serif;font-size:16px;font-weight:700;color:#2a2a1f;background:#9aa885;background-image:linear-gradient(90deg,#9aa885,#b3bea4);padding:16px 40px;border-radius:50px;text-decoration:none;letter-spacing:0.3px;box-shadow:0 4px 12px rgba(0,0,0,0.08);transition:transform 0.2s,box-shadow 0.2s;\"\u003e🔓 Get Instant Access\u003c\/a\u003e\n\u003cp style=\"margin:24px 0 8px;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.8;color:#5b5751;\"\u003e✓ Instant PDF download\u003c\/p\u003e\n\u003cp style=\"margin:0 0 8px;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.8;color:#5b5751;\"\u003e✓ Practical add-on planning guidance\u003c\/p\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.8;color:#5b5751;\"\u003e✓ Read on any device, lifetime access\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e\n\n\u003cdiv style=\"display:block;height:10px;line-height:1px;font-size:1px;\"\u003e \u003c\/div\u003e\n\n\u003csection class=\"desc-problem\" data-desc=\"Block 03: Problem\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" bgcolor=\"#e6dcc4\" style=\"border:0;border-collapse:collapse;border-radius:18px;overflow:hidden;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd bgcolor=\"#e6dcc4\" style=\"border:0;padding:48px 36px;text-align:center;\"\u003e\n\u003cspan style=\"display:inline-block;font-family:'DM Sans',sans-serif;font-size:14px;font-weight:700;color:#2a2a1f;background:#9aa885;border-radius:50px;padding:6px 18px;margin-bottom:14px;letter-spacing:0.5px;\"\u003eSOUND FAMILIAR?\u003c\/span\u003e\n\u003ch2 style=\"font-family:'DM Serif Display',serif;font-size:28px;font-weight:700;color:#2a2a1f;margin:0 0 36px;line-height:1.2;\"\u003eOptional services exist, but the menu still feels \u003cem style=\"color:#b8735a;\"\u003escattered\u003c\/em\u003e\n\u003c\/h2\u003e\n\n\u003ctable cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;margin:0 auto;max-width:600px;width:100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"top\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:48px;height:48px;border-radius:14px;background:#f4eae6;border:1px solid rgba(154,168,133,0.1);color:#34402e;text-align:center;line-height:46px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cline x1=\"12\" y1=\"8\" x2=\"12\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"12\" y1=\"16\" x2=\"12.01\" y2=\"16\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"font-family:'DM Serif Display',serif;font-size:17px;font-weight:700;color:#2a2a1f;margin:0 0 4px;line-height:1.3;\"\u003eEvery client request becomes a new add-on\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.6;color:#5b5751;\"\u003eThe menu can grow through one-off favors and unusual requests until clients face too many choices and your team has too many exceptions to manage.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"top\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:48px;height:48px;border-radius:14px;background:#f4eae6;border:1px solid rgba(154,168,133,0.1);color:#34402e;text-align:center;line-height:46px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003ccircle cx=\"11\" cy=\"11\" r=\"8\"\u003e\u003c\/circle\u003e\u003cline x1=\"21\" y1=\"21\" x2=\"16.65\" y2=\"16.65\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"font-family:'DM Serif Display',serif;font-size:17px;font-weight:700;color:#2a2a1f;margin:0 0 4px;line-height:1.3;\"\u003eExtras overlap with the core package\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.6;color:#5b5751;\"\u003eWhen an add-on is not specific, clients may struggle to understand whether it provides new value or simply charges separately for work they expected to be included.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"top\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:48px;height:48px;border-radius:14px;background:#f4eae6;border:1px solid rgba(154,168,133,0.1);color:#34402e;text-align:center;line-height:46px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003cpolyline points=\"22 7 13.5 15.5 8.5 10.5 2 17\"\u003e\u003c\/polyline\u003e\u003cpolyline points=\"16 7 22 7 22 13\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"font-family:'DM Serif Display',serif;font-size:17px;font-weight:700;color:#2a2a1f;margin:0 0 4px;line-height:1.3;\"\u003eSmall offers carry hidden delivery costs\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.6;color:#5b5751;\"\u003eShort sessions, extra events, and design help may look easy to add while still requiring preparation, communication, revisions, travel, follow-up, and team coordination.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"top\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:48px;height:48px;border-radius:14px;background:#f4eae6;border:1px solid rgba(154,168,133,0.1);color:#34402e;text-align:center;line-height:46px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003cpath d=\"M21 15a4 4 0 0 1-4 4H8l-5 3V7a4 4 0 0 1 4-4h10a4 4 0 0 1 4 4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"font-family:'DM Serif Display',serif;font-size:17px;font-weight:700;color:#2a2a1f;margin:0 0 4px;line-height:1.3;\"\u003eThe upgrade language feels too sales-focused\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.6;color:#5b5751;\"\u003eEven useful support can feel uncomfortable when it is introduced too early, described with pressure, or disconnected from a need the client has already expressed.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e\n\n\u003cdiv style=\"display:block;height:10px;line-height:1px;font-size:1px;\"\u003e \u003c\/div\u003e\n\n\u003csection class=\"desc-whats-inside\" data-desc=\"Block 04: What's Inside\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" bgcolor=\"#fdfaf4\" style=\"border:0;border-collapse:collapse;border-radius:18px;overflow:hidden;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd bgcolor=\"#fdfaf4\" style=\"border:0;padding:48px 36px;text-align:center;\"\u003e\n\u003cspan style=\"display:inline-block;font-family:'DM Sans',sans-serif;font-size:14px;font-weight:700;color:#2a2a1f;background:#9aa885;border-radius:50px;padding:6px 18px;margin-bottom:14px;letter-spacing:0.5px;\"\u003eWHAT'S INSIDE\u003c\/span\u003e\n\u003ch2 style=\"font-family:'DM Serif Display',serif;font-size:28px;font-weight:700;color:#2a2a1f;margin:0 0 36px;line-height:1.2;\"\u003eInside the guide, \u003cem style=\"color:#b8735a;\"\u003e4 chapters and 12 focused lessons\u003c\/em\u003e\n\u003c\/h2\u003e\n\n\u003ctable cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;margin:0 auto;max-width:620px;width:100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"top\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:48px;height:48px;border-radius:14px;background:#f4eae6;border:1px solid rgba(154,168,133,0.1);color:#34402e;text-align:center;line-height:46px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"6\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"font-family:'DM Serif Display',serif;font-size:18px;font-weight:700;color:#2a2a1f;margin:0 0 5px;line-height:1.3;\"\u003eAdd Value Without Confusion\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.65;color:#5b5751;\"\u003eChoose extras clients already request, make each offer specific, and keep the optional menu small enough that it strengthens the main packages instead of creating a maze.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"top\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:48px;height:48px;border-radius:14px;background:#f4eae6;border:1px solid rgba(154,168,133,0.1);color:#34402e;text-align:center;line-height:46px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003crect width=\"8\" height=\"4\" x=\"8\" y=\"2\" rx=\"1\" ry=\"1\"\u003e\u003c\/rect\u003e\u003cpath d=\"M16 4h2a2 2 0 0 1 2 2v14a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2V6a2 2 0 0 1 2-2h2\"\u003e\u003c\/path\u003e\u003cpath d=\"m9 14 2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"font-family:'DM Serif Display',serif;font-size:18px;font-weight:700;color:#2a2a1f;margin:0 0 5px;line-height:1.3;\"\u003eBuild the Add-On Menu\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.65;color:#5b5751;\"\u003eExplore focused design support, rehearsal or welcome-event assistance, and planning intensives that solve clear problems without duplicating the core package.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"top\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:48px;height:48px;border-radius:14px;background:#f4eae6;border:1px solid rgba(154,168,133,0.1);color:#34402e;text-align:center;line-height:46px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003cpolyline points=\"22 7 13.5 15.5 8.5 10.5 2 17\"\u003e\u003c\/polyline\u003e\u003cpolyline points=\"16 7 22 7 22 13\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"font-family:'DM Serif Display',serif;font-size:18px;font-weight:700;color:#2a2a1f;margin:0 0 5px;line-height:1.3;\"\u003ePrice and Pitch\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.65;color:#5b5751;\"\u003ePrice smaller services with real margins, introduce upgrades when the need becomes relevant, and use calm language that frames the offer as helpful support.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"top\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:48px;height:48px;border-radius:14px;background:#f4eae6;border:1px solid rgba(154,168,133,0.1);color:#34402e;text-align:center;line-height:46px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cpolyline points=\"12 6 12 12 16 14\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"font-family:'DM Serif Display',serif;font-size:18px;font-weight:700;color:#2a2a1f;margin:0 0 5px;line-height:1.3;\"\u003eTrack What Works\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.65;color:#5b5751;\"\u003eMonitor which extras sell, remove offers that create too much work, and build a reusable prompt library for introducing the right upgrade at the right moment.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e\n\n\u003cdiv style=\"display:block;height:10px;line-height:1px;font-size:1px;\"\u003e \u003c\/div\u003e\n\n\u003csection class=\"desc-cta\" data-desc=\"Block 05: CTA\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" bgcolor=\"#34402e\" style=\"border:0;border-collapse:collapse;background:#34402e;background-image:linear-gradient(135deg,#232a20 0%,#34402e 50%,#4d5a44 100%);border-radius:18px;overflow:hidden;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:52px 36px;text-align:center;\"\u003e\n\u003ch2 style=\"font-family:'DM Serif Display',serif;font-size:28px;font-weight:700;color:#ffffff;margin:0 0 14px;line-height:1.2;\"\u003eCreate extras that feel \u003cem style=\"color:#f4eae6;\"\u003euseful, not salesy\u003c\/em\u003e\n\u003c\/h2\u003e\n\u003cp style=\"margin:0 auto 28px;font-family:'DM Sans',sans-serif;font-size:15px;line-height:1.7;color:rgba(255,255,255,0.8);max-width:530px;\"\u003eGet instant access to a practical framework for selecting, structuring, pricing, presenting, and reviewing optional services that support both the client and the business.\u003c\/p\u003e\n\u003ca class=\"do_add_to_cart\" href=\"#top\" onmouseover=\"this.style.transform='translateY(-2px)';this.style.boxShadow='0 12px 28px rgba(0,0,0,0.25)';\" onmouseout=\"this.style.transform='translateY(0)';this.style.boxShadow='0 4px 14px rgba(0,0,0,0.12)';\" style=\"display:inline-block;font-family:'DM Sans',sans-serif;font-size:16px;font-weight:700;color:#34402e;background:#ffffff;padding:16px 40px;border-radius:50px;text-decoration:none;letter-spacing:0.3px;box-shadow:0 4px 14px rgba(0,0,0,0.12);transition:transform 0.2s,box-shadow 0.2s;\"\u003e🔓 Get Instant Access\u003c\/a\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e\n\n\u003cdiv style=\"display:block;height:10px;line-height:1px;font-size:1px;\"\u003e \u003c\/div\u003e\n\n\u003csection class=\"desc-disclaimer\" data-desc=\"Block 06: Disclaimer\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" bgcolor=\"#e6dcc4\" style=\"border:0;border-collapse:collapse;border-radius:18px;overflow:hidden;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd bgcolor=\"#e6dcc4\" style=\"border:0;padding:26px 36px;text-align:center;\"\u003e\n\u003cp style=\"margin:0 auto;font-family:'DM Sans',sans-serif;font-size:13px;line-height:1.7;color:#5b5751;max-width:640px;\"\u003eEducational content only. Business results depend on many factors and are not guaranteed.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e\n\n\u003cdiv style=\"display:block;height:10px;line-height:1px;font-size:1px;\"\u003e \u003c\/div\u003e\n\n\u003csection class=\"desc-at-a-glance\" data-desc=\"Block 07: At a glance\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" bgcolor=\"#fdfaf4\" style=\"border:0;border-collapse:collapse;border-radius:18px;overflow:hidden;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd bgcolor=\"#fdfaf4\" style=\"border:0;padding:36px;\"\u003e\n\u003ch2 style=\"font-family:'DM Serif Display',serif;font-size:24px;font-weight:700;color:#2a2a1f;margin:0 0 24px;line-height:1.2;text-align:left;\"\u003eAt a glance\u003c\/h2\u003e\n\n\u003ctable cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;width:100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"50%\" valign=\"top\" style=\"border:0;padding:12px 12px 12px 0;text-align:left;\"\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:12px;font-weight:700;color:#b8735a;letter-spacing:1.2px;text-transform:uppercase;line-height:1;margin-bottom:4px;\"\u003eFormat\u003c\/span\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:600;color:#2a2a1f;line-height:1.4;\"\u003eDigital PDF guide\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd width=\"50%\" valign=\"top\" style=\"border:0;padding:12px 0 12px 12px;text-align:left;\"\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:12px;font-weight:700;color:#b8735a;letter-spacing:1.2px;text-transform:uppercase;line-height:1;margin-bottom:4px;\"\u003eAccess\u003c\/span\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:600;color:#2a2a1f;line-height:1.4;\"\u003eInstant download after checkout\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"50%\" valign=\"top\" style=\"border:0;padding:12px 12px 12px 0;text-align:left;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:12px;font-weight:700;color:#b8735a;letter-spacing:1.2px;text-transform:uppercase;line-height:1;margin-bottom:4px;\"\u003eCompatibility\u003c\/span\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:600;color:#2a2a1f;line-height:1.4;\"\u003ePhone, tablet, laptop — any device\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd width=\"50%\" valign=\"top\" style=\"border:0;padding:12px 0 12px 12px;text-align:left;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:12px;font-weight:700;color:#b8735a;letter-spacing:1.2px;text-transform:uppercase;line-height:1;margin-bottom:4px;\"\u003eOwnership\u003c\/span\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:600;color:#2a2a1f;line-height:1.4;\"\u003eYours to keep, lifetime access\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"50%\" valign=\"top\" style=\"border:0;padding:12px 12px 12px 0;text-align:left;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:12px;font-weight:700;color:#b8735a;letter-spacing:1.2px;text-transform:uppercase;line-height:1;margin-bottom:4px;\"\u003eRefunds\u003c\/span\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:600;color:#2a2a1f;line-height:1.4;\"\u003eRefunds are handled under the store's Refund Policy (30 days); digital-product eligibility may depend on whether the file has been accessed or downloaded.\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd width=\"50%\" valign=\"top\" style=\"border:0;padding:12px 0 12px 12px;text-align:left;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:12px;font-weight:700;color:#b8735a;letter-spacing:1.2px;text-transform:uppercase;line-height:1;margin-bottom:4px;\"\u003ePrice\u003c\/span\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:600;color:#2a2a1f;line-height:1.4;\"\u003eShown at checkout\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e\n\n\u003cdiv style=\"display:block;height:10px;line-height:1px;font-size:1px;\"\u003e \u003c\/div\u003e\n\n\u003csection class=\"desc-everything-you-get\" data-desc=\"Block 08: Here's everything you get\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" bgcolor=\"#fdfaf4\" style=\"border:0;border-collapse:collapse;border-radius:18px;overflow:hidden;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd bgcolor=\"#fdfaf4\" style=\"border:0;padding:36px 28px 28px;text-align:center;\"\u003e\n\u003cspan style=\"display:inline-block;font-family:'DM Sans',sans-serif;font-size:13px;font-weight:700;color:#b8735a;letter-spacing:2px;text-transform:uppercase;margin-bottom:12px;\"\u003eHERE'S EVERYTHING YOU GET\u003c\/span\u003e\n\u003ch2 style=\"font-family:'DM Serif Display',serif;font-size:32px;font-weight:700;color:#2a2a1f;margin:0 0 20px;line-height:1.2;\"\u003eEverything inside — yours\u003c\/h2\u003e\n\n\u003ctable cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;width:100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"middle\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:44px;height:44px;border-radius:12px;background:#f4eae6;border:1px solid rgba(154,168,133,0.1);color:#34402e;text-align:center;line-height:42px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003crect width=\"8\" height=\"4\" x=\"8\" y=\"2\" rx=\"1\" ry=\"1\"\u003e\u003c\/rect\u003e\u003cpath d=\"M16 4h2a2 2 0 0 1 2 2v14a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2V6a2 2 0 0 1 2-2h2\"\u003e\u003c\/path\u003e\u003cpath d=\"m9 14 2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"middle\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"font-family:'DM Sans',sans-serif;font-size:15px;font-weight:700;color:#2a2a1f;margin:0 0 3px;line-height:1.3;\"\u003eAdd-Ons \u0026amp; Upsells Guide\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:13px;line-height:1.5;color:#5b5751;\"\u003eThe complete four-chapter digital guide with twelve focused lessons.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"90\" valign=\"middle\" align=\"right\" style=\"border:0;text-align:right;\"\u003e\n\u003cspan style=\"font-family:'DM Sans',sans-serif;font-size:13px;font-style:italic;color:#5b5751;\"\u003eIncluded\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"middle\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:44px;height:44px;border-radius:12px;background:#f4eae6;border:1px solid rgba(154,168,133,0.1);color:#34402e;text-align:center;line-height:42px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"6\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"middle\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"font-family:'DM Sans',sans-serif;font-size:15px;font-weight:700;color:#2a2a1f;margin:0 0 3px;line-height:1.3;\"\u003eAdd-on selection framework\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:13px;line-height:1.5;color:#5b5751;\"\u003eChoose extras from recurring client needs, define each one clearly, and keep the menu intentionally limited.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"90\" valign=\"middle\" align=\"right\" style=\"border:0;text-align:right;\"\u003e\n\u003cspan style=\"font-family:'DM Sans',sans-serif;font-size:13px;font-style:italic;color:#5b5751;\"\u003eIncluded\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"middle\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:44px;height:44px;border-radius:12px;background:#f4eae6;border:1px solid rgba(154,168,133,0.1);color:#34402e;text-align:center;line-height:42px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003crect width=\"8\" height=\"4\" x=\"8\" y=\"2\" rx=\"1\" ry=\"1\"\u003e\u003c\/rect\u003e\u003cpath d=\"M16 4h2a2 2 0 0 1 2 2v14a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2V6a2 2 0 0 1 2-2h2\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"middle\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"font-family:'DM Sans',sans-serif;font-size:15px;font-weight:700;color:#2a2a1f;margin:0 0 3px;line-height:1.3;\"\u003eOptional service-menu ideas\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:13px;line-height:1.5;color:#5b5751;\"\u003eExplore strategic design support, rehearsal and welcome-event help, and focused planning intensives.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"90\" valign=\"middle\" align=\"right\" style=\"border:0;text-align:right;\"\u003e\n\u003cspan style=\"font-family:'DM Sans',sans-serif;font-size:13px;font-style:italic;color:#5b5751;\"\u003eIncluded\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"middle\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:44px;height:44px;border-radius:12px;background:#f4eae6;border:1px solid rgba(154,168,133,0.1);color:#34402e;text-align:center;line-height:42px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003cpolyline points=\"22 7 13.5 15.5 8.5 10.5 2 17\"\u003e\u003c\/polyline\u003e\u003cpolyline points=\"16 7 22 7 22 13\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"middle\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"font-family:'DM Sans',sans-serif;font-size:15px;font-weight:700;color:#2a2a1f;margin:0 0 3px;line-height:1.3;\"\u003ePricing and delivery review\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:13px;line-height:1.5;color:#5b5751;\"\u003eAccount for preparation, revisions, communication, travel, staffing, risk, and follow-up before setting a fee.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"90\" valign=\"middle\" align=\"right\" style=\"border:0;text-align:right;\"\u003e\n\u003cspan style=\"font-family:'DM Sans',sans-serif;font-size:13px;font-style:italic;color:#5b5751;\"\u003eIncluded\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"middle\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:44px;height:44px;border-radius:12px;background:#f4eae6;border:1px solid rgba(154,168,133,0.1);color:#34402e;text-align:center;line-height:42px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003cpath d=\"M21 15a4 4 0 0 1-4 4H8l-5 3V7a4 4 0 0 1 4-4h10a4 4 0 0 1 4 4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"middle\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"font-family:'DM Sans',sans-serif;font-size:15px;font-weight:700;color:#2a2a1f;margin:0 0 3px;line-height:1.3;\"\u003eHelpful upgrade language\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:13px;line-height:1.5;color:#5b5751;\"\u003eIntroduce optional support at relevant moments with calm, specific wording tied to the client's stated need.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"90\" valign=\"middle\" align=\"right\" style=\"border:0;text-align:right;\"\u003e\n\u003cspan style=\"font-family:'DM Sans',sans-serif;font-size:13px;font-style:italic;color:#5b5751;\"\u003eIncluded\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"middle\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:44px;height:44px;border-radius:12px;background:#f4eae6;border:1px solid rgba(154,168,133,0.1);color:#34402e;text-align:center;line-height:42px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cpolyline points=\"12 6 12 12 16 14\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"middle\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"font-family:'DM Sans',sans-serif;font-size:15px;font-weight:700;color:#2a2a1f;margin:0 0 3px;line-height:1.3;\"\u003eTracking and prompt-library process\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:13px;line-height:1.5;color:#5b5751;\"\u003eReview sales and workload patterns, retire draining offers, and save reusable upgrade prompts for future conversations.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"90\" valign=\"middle\" align=\"right\" style=\"border:0;text-align:right;\"\u003e\n\u003cspan style=\"font-family:'DM Sans',sans-serif;font-size:13px;font-style:italic;color:#5b5751;\"\u003eIncluded\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" bgcolor=\"#34402e\" style=\"border:0;border-collapse:collapse;border-radius:14px;overflow:hidden;margin-top:16px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd valign=\"middle\" style=\"border:0;padding:14px 22px;text-align:left;\"\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:15px;color:#ffffff;font-weight:600;line-height:1.2;\"\u003eOffer the right extra at the right time\u003c\/span\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:12px;color:#e6dcc4;font-weight:700;letter-spacing:1px;text-transform:uppercase;line-height:1.2;margin-top:5px;\"\u003eInstant digital delivery\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"middle\" align=\"right\" style=\"border:0;padding:14px 22px;text-align:right;\"\u003e\n\u003cspan style=\"font-family:'DM Serif Display',serif;font-size:24px;font-weight:700;color:#ffffff;\"\u003eLifetime access\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cdiv style=\"display:block;height:12px;line-height:1px;font-size:1px;\"\u003e \u003c\/div\u003e\n\n\u003ca class=\"do_add_to_cart\" href=\"#top\" onmouseover=\"this.style.transform='translateY(-2px)';this.style.boxShadow='0 12px 28px rgba(0,0,0,0.25)';\" onmouseout=\"this.style.transform='translateY(0)';this.style.boxShadow='0 4px 14px rgba(0,0,0,0.12)';\" style=\"display:block;width:100%;box-sizing:border-box;font-family:'DM Sans',sans-serif;font-size:16px;font-weight:700;color:#2a2a1f;background:#9aa885;background-image:linear-gradient(90deg,#9aa885,#b3bea4);padding:18px 40px;border-radius:50px;text-decoration:none;letter-spacing:0.3px;text-align:center;box-shadow:0 4px 14px rgba(0,0,0,0.12);transition:transform 0.2s,box-shadow 0.2s;\"\u003eDownload now\u003c\/a\u003e\n\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e\n\n\u003cdiv style=\"display:block;height:10px;line-height:1px;font-size:1px;\"\u003e \u003c\/div\u003e\n\n\u003csection class=\"desc-faq\" data-desc=\"Block 09: FAQ\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" bgcolor=\"#fdfaf4\" style=\"border:0;border-collapse:collapse;border-radius:18px;overflow:hidden;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd bgcolor=\"#fdfaf4\" style=\"border:0;padding:36px 28px;\"\u003e\n\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;margin-bottom:8px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:0 0 20px;text-align:center;\"\u003e\n\u003cspan style=\"display:inline-block;font-family:'DM Sans',sans-serif;font-size:13px;font-weight:700;color:#b8735a;letter-spacing:2px;text-transform:uppercase;margin-bottom:12px;\"\u003eBEFORE YOU BUY\u003c\/span\u003e\n\u003ch2 style=\"font-family:'DM Serif Display',serif;font-size:32px;font-weight:700;color:#2a2a1f;margin:0;line-height:1.2;\"\u003eQuestions, answered\u003c\/h2\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cdetails ontoggle=\"var i=this.querySelector('.faq-i'); if(i){i.textContent=this.open?'−':'+';}\" style=\"margin:0;padding:0;\"\u003e\n\u003csummary style=\"display:block;list-style:none;cursor:pointer;padding:16px 40px 4px 0;position:relative;text-align:left;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:600;color:#2a2a1f;line-height:1.3;\"\u003e\nHow do I receive the Add-Ons \u0026amp; Upsells Guide?\n\u003cspan class=\"faq-i\" style=\"position:absolute;right:0;top:50%;transform:translateY(-50%);color:#b8735a;font-size:22px;font-weight:300;line-height:1;\"\u003e+\u003c\/span\u003e\n\u003c\/summary\u003e\n\u003cdiv style=\"padding:0 0 16px 0;text-align:left;\"\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.7;color:#5b5751;\"\u003eAfter checkout, you receive instant access to the downloadable PDF. Save it to your device and work through the chapters at your own pace.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails ontoggle=\"var i=this.querySelector('.faq-i'); if(i){i.textContent=this.open?'−':'+';}\" style=\"margin:0;padding:0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003csummary style=\"display:block;list-style:none;cursor:pointer;padding:16px 40px 4px 0;position:relative;text-align:left;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:600;color:#2a2a1f;line-height:1.3;\"\u003e\nCan I read the guide on my phone or tablet?\n\u003cspan class=\"faq-i\" style=\"position:absolute;right:0;top:50%;transform:translateY(-50%);color:#b8735a;font-size:22px;font-weight:300;line-height:1;\"\u003e+\u003c\/span\u003e\n\u003c\/summary\u003e\n\u003cdiv style=\"padding:0 0 16px 0;text-align:left;\"\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.7;color:#5b5751;\"\u003eYes. The PDF can be opened on a phone, tablet, laptop, or desktop using a standard PDF reader.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails ontoggle=\"var i=this.querySelector('.faq-i'); if(i){i.textContent=this.open?'−':'+';}\" style=\"margin:0;padding:0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003csummary style=\"display:block;list-style:none;cursor:pointer;padding:16px 40px 4px 0;position:relative;text-align:left;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:600;color:#2a2a1f;line-height:1.3;\"\u003e\nWhat is the refund policy for this digital guide?\n\u003cspan class=\"faq-i\" style=\"position:absolute;right:0;top:50%;transform:translateY(-50%);color:#b8735a;font-size:22px;font-weight:300;line-height:1;\"\u003e+\u003c\/span\u003e\n\u003c\/summary\u003e\n\u003cdiv style=\"padding:0 0 16px 0;text-align:left;\"\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.7;color:#5b5751;\"\u003eRefunds are handled under the store's Refund Policy (30 days); digital-product eligibility may depend on whether the file has been accessed or downloaded.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails ontoggle=\"var i=this.querySelector('.faq-i'); if(i){i.textContent=this.open?'−':'+';}\" style=\"margin:0;padding:0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003csummary style=\"display:block;list-style:none;cursor:pointer;padding:16px 40px 4px 0;position:relative;text-align:left;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:600;color:#2a2a1f;line-height:1.3;\"\u003e\nIs this guide useful if I already offer add-ons?\n\u003cspan class=\"faq-i\" style=\"position:absolute;right:0;top:50%;transform:translateY(-50%);color:#b8735a;font-size:22px;font-weight:300;line-height:1;\"\u003e+\u003c\/span\u003e\n\u003c\/summary\u003e\n\u003cdiv style=\"padding:0 0 16px 0;text-align:left;\"\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.7;color:#5b5751;\"\u003eYes. You can use it to audit current extras, remove overlap with core packages, review margins, simplify the menu, improve upgrade timing, and retire services that create too much work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails ontoggle=\"var i=this.querySelector('.faq-i'); if(i){i.textContent=this.open?'−':'+';}\" style=\"margin:0;padding:0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003csummary style=\"display:block;list-style:none;cursor:pointer;padding:16px 40px 4px 0;position:relative;text-align:left;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:600;color:#2a2a1f;line-height:1.3;\"\u003e\nWhich types of add-ons does the guide cover?\n\u003cspan class=\"faq-i\" style=\"position:absolute;right:0;top:50%;transform:translateY(-50%);color:#b8735a;font-size:22px;font-weight:300;line-height:1;\"\u003e+\u003c\/span\u003e\n\u003c\/summary\u003e\n\u003cdiv style=\"padding:0 0 16px 0;text-align:left;\"\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.7;color:#5b5751;\"\u003eThe guide explores strategic design support, rehearsal or welcome-event assistance, and focused planning intensives while also showing how to evaluate other recurring requests from your own clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails ontoggle=\"var i=this.querySelector('.faq-i'); if(i){i.textContent=this.open?'−':'+';}\" style=\"margin:0;padding:0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003csummary style=\"display:block;list-style:none;cursor:pointer;padding:16px 40px 4px 0;position:relative;text-align:left;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:600;color:#2a2a1f;line-height:1.3;\"\u003e\nWill this help me introduce upgrades without sounding pushy?\n\u003cspan class=\"faq-i\" style=\"position:absolute;right:0;top:50%;transform:translateY(-50%);color:#b8735a;font-size:22px;font-weight:300;line-height:1;\"\u003e+\u003c\/span\u003e\n\u003c\/summary\u003e\n\u003cdiv style=\"padding:0 0 16px 0;text-align:left;\"\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.7;color:#5b5751;\"\u003eYes. The guide covers introducing an upgrade when a relevant need appears and using calm, specific language that explains the optional support without pressure or exaggerated sales claims.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e\n                  \u003c\/div\u003e","brand":"The Guide Page","offers":[{"title":"Default Title","offer_id":55765044920659,"sku":null,"price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1088\/7571\/0803\/files\/1828387-a3050bcf6528b98c414079ead3e7b682.webp?v=1793957439","url":"https:\/\/theguidepage.com\/products\/add-ons-upsells-guide","provider":"The Guide Page","version":"1.0","type":"link"}