{"product_id":"the-profitable-pricing-playbook","title":"The Profitable Pricing Playbook","description":"\u003cdiv class=\"wrap-content\"\u003e\n                     \u003clink href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:ital,opsz,wght@0,9..40,300;0,9..40,400;0,9..40,500;0,9..40,600;0,9..40,700;0,9..40,800;1,9..40,400\u0026amp;family=DM+Serif+Display:ital@0;1\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\n\n\u003csection class=\"desc-hero\" data-desc=\"Block 01: Hero\" style=\"display:block;\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" bgcolor=\"#2a2a1f\" style=\"border:0;border-collapse:collapse;background:#2a2a1f;background-image:linear-gradient(135deg,#4c4c43 0%,#2a2a1f 50%,#222219 100%);border-radius:18px;overflow:hidden;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:56px 36px 52px;text-align:center;\"\u003e\n\u003cspan style=\"display:inline-block;font-family:'DM Sans',sans-serif;font-size:14px;font-weight:600;color:#ffffff;background:#b85c47;border-radius:50px;padding:6px 18px;margin-bottom:20px;letter-spacing:0.5px;\"\u003ePRICING PLAYBOOK • E-BOOK\u003c\/span\u003e\n\u003ch1 style=\"font-family:'DM Serif Display',serif;font-size:40px;font-weight:700;color:#ffffff;margin:0 auto 18px;line-height:1.15;max-width:640px;\"\u003eThe Profitable Pricing \u003cem style=\"color:#f4e7e3;\"\u003ePlaybook\u003c\/em\u003e\n\u003c\/h1\u003e\n\u003cp style=\"margin:0 auto 36px;font-family:'DM Sans',sans-serif;font-size:16px;line-height:1.7;color:rgba(255,255,255,0.76);max-width:570px;\"\u003ePrice your wedding planning services strategically, handle money conversations confidently, protect your margins, and build a more sustainable business.\u003c\/p\u003e\n\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;margin:0 auto;max-width:540px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"33%\" valign=\"middle\" style=\"border:0;padding:0 24px;text-align:center;\"\u003e\n\u003cspan style=\"display:block;font-family:'DM Serif Display',serif;font-size:40px;font-weight:700;color:#ffffff;line-height:1;margin-bottom:10px;\"\u003e6\u003c\/span\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:14px;font-weight:600;color:rgba(255,255,255,0.58);line-height:1.2;letter-spacing:1.8px;text-transform:uppercase;\"\u003echapters\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd width=\"1\" valign=\"middle\" style=\"border:0;padding:0;\"\u003e\n\u003cdiv style=\"width:1px;height:56px;background:rgba(255,255,255,0.18);\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd width=\"33%\" valign=\"middle\" style=\"border:0;padding:0 24px;text-align:center;\"\u003e\n\u003cspan style=\"display:block;font-family:'DM Serif Display',serif;font-size:40px;font-weight:700;color:#ffffff;line-height:1;margin-bottom:10px;\"\u003e24\u003c\/span\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:14px;font-weight:600;color:rgba(255,255,255,0.58);line-height:1.2;letter-spacing:1.8px;text-transform:uppercase;\"\u003elessons\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd width=\"1\" valign=\"middle\" style=\"border:0;padding:0;\"\u003e\n\u003cdiv style=\"width:1px;height:56px;background:rgba(255,255,255,0.18);\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd width=\"33%\" valign=\"middle\" style=\"border:0;padding:0 24px;text-align:center;\"\u003e\n\u003cspan style=\"display:block;font-family:'DM Serif Display',serif;font-size:34px;font-weight:700;font-style:italic;color:#ffffff;line-height:1;margin-bottom:10px;\"\u003einstant\u003c\/span\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:14px;font-weight:600;color:rgba(255,255,255,0.58);line-height:1.2;letter-spacing:1.8px;text-transform:uppercase;\"\u003eaccess\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e\n\n\u003cdiv style=\"display:block;height:10px;line-height:1px;font-size:1px;\"\u003e \u003c\/div\u003e\n\n\u003csection class=\"desc-buy-box\" data-desc=\"Block 02: Buy Box\" style=\"display:block;\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" bgcolor=\"#fdfaf4\" style=\"border:0;border-collapse:collapse;border-radius:18px;overflow:hidden;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd bgcolor=\"#fdfaf4\" style=\"border:0;padding:48px 36px;text-align:center;\"\u003e\n\u003cspan style=\"display:inline-block;font-family:'DM Sans',sans-serif;font-size:14px;font-weight:600;color:#2a2a1f;background:#e6dcc4;border-radius:50px;padding:6px 18px;letter-spacing:0.5px;\"\u003eSTRATEGIC PRICING • STRONGER PROFIT\u003c\/span\u003e\n\u003cp style=\"margin:20px auto 8px;font-family:'DM Sans',sans-serif;font-size:15px;line-height:1.7;color:#5b5751;max-width:580px;\"\u003eA practical digital playbook for wedding planners who want to set stronger prices, structure profitable tiers, present value clearly, and stop relying on discounts.\u003c\/p\u003e\n\u003cp style=\"margin:0 auto 24px;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.6;color:#5b5751;max-width:540px;\"\u003eBuilt for planners who want actionable pricing strategy, confident client conversations, and systems that support long-term growth.\u003c\/p\u003e\n\u003ca class=\"do_add_to_cart\" href=\"#top\" onmouseover=\"this.style.transform='translateY(-2px)';this.style.boxShadow='0 10px 24px rgba(0,0,0,0.18)';\" onmouseout=\"this.style.transform='translateY(0)';this.style.boxShadow='0 4px 12px rgba(0,0,0,0.08)';\" style=\"display:inline-block;font-family:'DM Sans',sans-serif;font-size:16px;font-weight:700;color:#ffffff;background:#6c765d;background-image:linear-gradient(90deg,#6c765d,#9aa885);padding:16px 40px;border-radius:50px;text-decoration:none;letter-spacing:0.3px;box-shadow:0 4px 12px rgba(0,0,0,0.08);transition:transform 0.2s,box-shadow 0.2s;\"\u003e🔓 Get Instant Access\u003c\/a\u003e\n\u003cp style=\"margin:24px 0 8px;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.8;color:#5b5751;\"\u003e✓ Instant PDF download\u003c\/p\u003e\n\u003cp style=\"margin:0 0 8px;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.8;color:#5b5751;\"\u003e✓ Strategic, action-focused guidance\u003c\/p\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.8;color:#5b5751;\"\u003e✓ Read on any device, lifetime access\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e\n\n\u003cdiv style=\"display:block;height:10px;line-height:1px;font-size:1px;\"\u003e \u003c\/div\u003e\n\n\u003csection class=\"desc-problem\" data-desc=\"Block 03: Problem\" style=\"display:block;\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" bgcolor=\"#e6dcc4\" style=\"border:0;border-collapse:collapse;border-radius:18px;overflow:hidden;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd bgcolor=\"#e6dcc4\" style=\"border:0;padding:48px 36px;text-align:center;\"\u003e\n\u003cspan style=\"display:inline-block;font-family:'DM Sans',sans-serif;font-size:14px;font-weight:600;color:#ffffff;background:#6c765d;border-radius:50px;padding:6px 18px;margin-bottom:14px;letter-spacing:0.5px;\"\u003eSOUND FAMILIAR?\u003c\/span\u003e\n\u003ch2 style=\"font-family:'DM Serif Display',serif;font-size:28px;font-weight:700;color:#2a2a1f;margin:0 0 36px;line-height:1.2;\"\u003eYour expertise deserves a \u003cem style=\"color:#b85c47;\"\u003estronger pricing strategy\u003c\/em\u003e\n\u003c\/h2\u003e\n\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;margin:0 auto;max-width:590px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"top\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:48px;height:48px;border-radius:14px;background:#f4e7e3;border:1px solid rgba(154,168,133,0.1);color:#6c765d;text-align:center;line-height:46px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cline x1=\"12\" y1=\"8\" x2=\"12\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"12\" y1=\"16\" x2=\"12.01\" y2=\"16\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"margin:0 0 4px;font-family:'DM Serif Display',serif;font-size:17px;font-weight:700;color:#2a2a1f;line-height:1.3;\"\u003eDiscounting feels safer than defending the price\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.6;color:#5b5751;\"\u003eReducing the fee may win a quick yes, but it can weaken your positioning and remove the margin the project needs.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"top\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:48px;height:48px;border-radius:14px;background:#f4e7e3;border:1px solid rgba(154,168,133,0.1);color:#6c765d;text-align:center;line-height:46px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003ccircle cx=\"11\" cy=\"11\" r=\"8\"\u003e\u003c\/circle\u003e\u003cline x1=\"21\" y1=\"21\" x2=\"16.65\" y2=\"16.65\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"margin:0 0 4px;font-family:'DM Serif Display',serif;font-size:17px;font-weight:700;color:#2a2a1f;line-height:1.3;\"\u003eYou know the revenue but not the real margin\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.6;color:#5b5751;\"\u003eA healthy-looking booking can become unprofitable once labor, revisions, travel, tools, and hidden delivery costs are counted.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"top\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:48px;height:48px;border-radius:14px;background:#f4e7e3;border:1px solid rgba(154,168,133,0.1);color:#6c765d;text-align:center;line-height:46px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"6\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"margin:0 0 4px;font-family:'DM Serif Display',serif;font-size:17px;font-weight:700;color:#2a2a1f;line-height:1.3;\"\u003eYour packages do not guide the client\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.6;color:#5b5751;\"\u003eWhen tiers lack a clear reference point or meaningful progression, clients focus on cost rather than finding the right level of support.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"top\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:48px;height:48px;border-radius:14px;background:#f4e7e3;border:1px solid rgba(154,168,133,0.1);color:#6c765d;text-align:center;line-height:46px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003cpolyline points=\"22 7 13.5 15.5 8.5 10.5 2 17\"\u003e\u003c\/polyline\u003e\u003cpolyline points=\"16 7 22 7 22 13\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"margin:0 0 4px;font-family:'DM Serif Display',serif;font-size:17px;font-weight:700;color:#2a2a1f;line-height:1.3;\"\u003eWorking harder is your only growth plan\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.6;color:#5b5751;\"\u003eWithout stronger pricing, better clients, and time-saving systems, earning more can require taking on more than the business can comfortably deliver.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e\n\n\u003cdiv style=\"display:block;height:10px;line-height:1px;font-size:1px;\"\u003e \u003c\/div\u003e\n\n\u003csection class=\"desc-whats-inside\" data-desc=\"Block 04: What's Inside\" style=\"display:block;\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" bgcolor=\"#fdfaf4\" style=\"border:0;border-collapse:collapse;border-radius:18px;overflow:hidden;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd bgcolor=\"#fdfaf4\" style=\"border:0;padding:48px 36px;text-align:center;\"\u003e\n\u003cspan style=\"display:inline-block;font-family:'DM Sans',sans-serif;font-size:14px;font-weight:600;color:#ffffff;background:#6c765d;border-radius:50px;padding:6px 18px;margin-bottom:14px;letter-spacing:0.5px;\"\u003eWHAT'S INSIDE\u003c\/span\u003e\n\u003ch2 style=\"font-family:'DM Serif Display',serif;font-size:28px;font-weight:700;color:#2a2a1f;margin:0 0 36px;line-height:1.2;\"\u003eInside the playbook, \u003cem style=\"color:#b85c47;\"\u003e6 chapters and 24 lessons\u003c\/em\u003e\n\u003c\/h2\u003e\n\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;margin:0 auto;max-width:600px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"top\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:48px;height:48px;border-radius:14px;background:#f4e7e3;border:1px solid rgba(154,168,133,0.1);color:#6c765d;text-align:center;line-height:46px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003cpath d=\"M9 18h6\"\u003e\u003c\/path\u003e\u003cpath d=\"M10 22h4\"\u003e\u003c\/path\u003e\u003cpath d=\"M15.09 14c.18-.98.65-1.74 1.41-2.5A4.65 4.65 0 0 0 18 8 6 6 0 0 0 6 8c0 1 .23 2.23 1.5 3.5A4.61 4.61 0 0 1 8.91 14\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"margin:0 0 4px;font-family:'DM Serif Display',serif;font-size:17px;font-weight:700;color:#2a2a1f;line-height:1.3;\"\u003eThe Profit Mindset\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.6;color:#5b5751;\"\u003eReframe profit as a business necessity, recognize the underpricing trap, understand your figures, and price for the business you want to build.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"top\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:48px;height:48px;border-radius:14px;background:#f4e7e3;border:1px solid rgba(154,168,133,0.1);color:#6c765d;text-align:center;line-height:46px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cpolygon points=\"16.24 7.76 14.12 14.12 7.76 16.24 9.88 9.88 16.24 7.76\"\u003e\u003c\/polygon\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"margin:0 0 4px;font-family:'DM Serif Display',serif;font-size:17px;font-weight:700;color:#2a2a1f;line-height:1.3;\"\u003eYour Strategic Plays\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.6;color:#5b5751;\"\u003eUse value-based thinking, stronger package tiers, reference points, and well-chosen extras to create a more intentional offer.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"top\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:48px;height:48px;border-radius:14px;background:#f4e7e3;border:1px solid rgba(154,168,133,0.1);color:#6c765d;text-align:center;line-height:46px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"6\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"margin:0 0 4px;font-family:'DM Serif Display',serif;font-size:17px;font-weight:700;color:#2a2a1f;line-height:1.3;\"\u003eWinning the Client\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.6;color:#5b5751;\"\u003eCreate a confident quote, tell a stronger value story, handle money conversations, and learn why discounting is not the only path to a booking.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"top\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:48px;height:48px;border-radius:14px;background:#f4e7e3;border:1px solid rgba(154,168,133,0.1);color:#6c765d;text-align:center;line-height:46px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003cpath d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"margin:0 0 4px;font-family:'DM Serif Display',serif;font-size:17px;font-weight:700;color:#2a2a1f;line-height:1.3;\"\u003eProtecting the Profit\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.6;color:#5b5751;\"\u003eStrengthen deposits, cash flow, terms, and margin awareness so each booking is better protected from avoidable financial pressure.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"top\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:48px;height:48px;border-radius:14px;background:#f4e7e3;border:1px solid rgba(154,168,133,0.1);color:#6c765d;text-align:center;line-height:46px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003cpolyline points=\"22 7 13.5 15.5 8.5 10.5 2 17\"\u003e\u003c\/polyline\u003e\u003cpolyline points=\"16 7 22 7 22 13\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"margin:0 0 4px;font-family:'DM Serif Display',serif;font-size:17px;font-weight:700;color:#2a2a1f;line-height:1.3;\"\u003eScaling Your Profit\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.6;color:#5b5751;\"\u003eRaise prices thoughtfully, earn more without automatically adding more work, attract better-fit clients, and build systems that save time.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"top\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:48px;height:48px;border-radius:14px;background:#f4e7e3;border:1px solid rgba(154,168,133,0.1);color:#6c765d;text-align:center;line-height:46px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003cpath d=\"M9.93 13.5 12 19l2.07-5.5L19 11.93l-5.5-2.07L12 4.43l-2.07 5.43L4.43 12z\"\u003e\u003c\/path\u003e\u003cpath d=\"M19 4v4\"\u003e\u003c\/path\u003e\u003cpath d=\"M21 6h-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"margin:0 0 4px;font-family:'DM Serif Display',serif;font-size:17px;font-weight:700;color:#2a2a1f;line-height:1.3;\"\u003eSmart Tools and the Long Game\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.6;color:#5b5751;\"\u003eUse AI thoughtfully, keep checking the figures, refine your approach, and build a business that rewards the value of your craft.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e\n\n\u003cdiv style=\"display:block;height:10px;line-height:1px;font-size:1px;\"\u003e \u003c\/div\u003e\n\n\u003csection class=\"desc-cta\" data-desc=\"Block 05: CTA\" style=\"display:block;\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" bgcolor=\"#59634f\" style=\"border:0;border-collapse:collapse;background:#59634f;background-image:linear-gradient(135deg,#46503f 0%,#59634f 50%,#6c765d 100%);border-radius:18px;overflow:hidden;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:52px 36px;text-align:center;\"\u003e\n\u003ch2 style=\"font-family:'DM Serif Display',serif;font-size:28px;font-weight:700;color:#ffffff;margin:0 0 14px;line-height:1.2;\"\u003eBuild a pricing strategy that \u003cem style=\"color:#f4e7e3;\"\u003erespects your craft\u003c\/em\u003e\n\u003c\/h2\u003e\n\u003cp style=\"margin:0 auto 28px;font-family:'DM Sans',sans-serif;font-size:15px;line-height:1.7;color:rgba(255,255,255,0.82);max-width:510px;\"\u003eGet instant access to strategic plays for stronger pricing, clearer value, better-fit clients, protected margins, and more sustainable growth.\u003c\/p\u003e\n\u003ca class=\"do_add_to_cart\" href=\"#top\" onmouseover=\"this.style.transform='translateY(-2px)';this.style.boxShadow='0 12px 28px rgba(0,0,0,0.25)';\" onmouseout=\"this.style.transform='translateY(0)';this.style.boxShadow='0 4px 14px rgba(0,0,0,0.12)';\" style=\"display:inline-block;font-family:'DM Sans',sans-serif;font-size:16px;font-weight:700;color:#59634f;background:#ffffff;padding:16px 40px;border-radius:50px;text-decoration:none;letter-spacing:0.3px;box-shadow:0 4px 14px rgba(0,0,0,0.12);transition:transform 0.2s,box-shadow 0.2s;\"\u003e🔓 Get Instant Access\u003c\/a\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e\n\n\u003cdiv style=\"display:block;height:10px;line-height:1px;font-size:1px;\"\u003e \u003c\/div\u003e\n\n\u003csection class=\"desc-disclaimer\" data-desc=\"Block 06: Disclaimer\" style=\"display:block;\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" bgcolor=\"#e6dcc4\" style=\"border:0;border-collapse:collapse;border-radius:18px;overflow:hidden;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd bgcolor=\"#e6dcc4\" style=\"border:0;padding:26px 36px;text-align:center;\"\u003e\n\u003cp style=\"margin:0 auto;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.7;color:#5b5751;max-width:640px;\"\u003eEducational content only. Business results depend on many factors and are not guaranteed.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e\n\n\u003cdiv style=\"display:block;height:10px;line-height:1px;font-size:1px;\"\u003e \u003c\/div\u003e\n\n\u003csection class=\"desc-at-a-glance\" data-desc=\"Block 07: At a glance\" style=\"display:block;\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" bgcolor=\"#fdfaf4\" style=\"border:0;border-collapse:collapse;border-radius:18px;overflow:hidden;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd bgcolor=\"#fdfaf4\" style=\"border:0;padding:36px;\"\u003e\n\u003ch2 style=\"font-family:'DM Serif Display',serif;font-size:24px;font-weight:700;color:#2a2a1f;margin:0 0 24px;line-height:1.2;text-align:left;\"\u003eAt a glance\u003c\/h2\u003e\n\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"50%\" valign=\"top\" style=\"border:0;padding:12px 12px 12px 0;text-align:left;\"\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:12px;font-weight:600;color:#b85c47;letter-spacing:1.2px;text-transform:uppercase;line-height:1;margin-bottom:4px;\"\u003eFormat\u003c\/span\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:600;color:#2a2a1f;line-height:1.4;\"\u003eDigital PDF e-book\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd width=\"50%\" valign=\"top\" style=\"border:0;padding:12px 0 12px 12px;text-align:left;\"\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:12px;font-weight:600;color:#b85c47;letter-spacing:1.2px;text-transform:uppercase;line-height:1;margin-bottom:4px;\"\u003eAccess\u003c\/span\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:600;color:#2a2a1f;line-height:1.4;\"\u003eInstant download after checkout\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"50%\" valign=\"top\" style=\"border:0;padding:12px 12px 12px 0;text-align:left;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:12px;font-weight:600;color:#b85c47;letter-spacing:1.2px;text-transform:uppercase;line-height:1;margin-bottom:4px;\"\u003eCompatibility\u003c\/span\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:600;color:#2a2a1f;line-height:1.4;\"\u003ePhone, tablet, laptop — any device\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd width=\"50%\" valign=\"top\" style=\"border:0;padding:12px 0 12px 12px;text-align:left;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:12px;font-weight:600;color:#b85c47;letter-spacing:1.2px;text-transform:uppercase;line-height:1;margin-bottom:4px;\"\u003eOwnership\u003c\/span\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:600;color:#2a2a1f;line-height:1.4;\"\u003eYours to keep, lifetime access\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"50%\" valign=\"top\" style=\"border:0;padding:12px 12px 12px 0;text-align:left;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:12px;font-weight:600;color:#b85c47;letter-spacing:1.2px;text-transform:uppercase;line-height:1;margin-bottom:4px;\"\u003eRefunds\u003c\/span\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:600;color:#2a2a1f;line-height:1.4;\"\u003eHandled under the store’s Refund Policy\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd width=\"50%\" valign=\"top\" style=\"border:0;padding:12px 0 12px 12px;text-align:left;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:12px;font-weight:600;color:#b85c47;letter-spacing:1.2px;text-transform:uppercase;line-height:1;margin-bottom:4px;\"\u003ePrice\u003c\/span\u003e\n\u003cspan class=\"product-price\" data-singleproduct=\"savePrice\" style=\"display:block;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:600;color:#2a2a1f;line-height:1.4;\"\u003eSee current product price\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e\n\n\u003cdiv style=\"display:block;height:10px;line-height:1px;font-size:1px;\"\u003e \u003c\/div\u003e\n\n\u003csection class=\"desc-everything-you-get\" data-desc=\"Block 08: Here's everything you get\" style=\"display:block;\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" bgcolor=\"#fdfaf4\" style=\"border:0;border-collapse:collapse;border-radius:18px;overflow:hidden;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd bgcolor=\"#fdfaf4\" style=\"border:0;padding:36px 28px 28px;text-align:center;\"\u003e\n\u003cspan style=\"display:inline-block;font-family:'DM Sans',sans-serif;font-size:14px;font-weight:700;color:#b85c47;letter-spacing:2px;text-transform:uppercase;margin-bottom:12px;\"\u003eHERE'S EVERYTHING YOU GET\u003c\/span\u003e\n\u003ch2 style=\"font-family:'DM Serif Display',serif;font-size:32px;font-weight:700;color:#2a2a1f;margin:0 0 20px;line-height:1.2;\"\u003eEverything inside — yours\u003c\/h2\u003e\n\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"middle\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:44px;height:44px;border-radius:12px;background:#f4e7e3;border:1px solid rgba(154,168,133,0.1);color:#6c765d;text-align:center;line-height:42px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003crect width=\"8\" height=\"4\" x=\"8\" y=\"2\" rx=\"1\" ry=\"1\"\u003e\u003c\/rect\u003e\u003cpath d=\"M16 4h2a2 2 0 0 1 2 2v14a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2V6a2 2 0 0 1 2-2h2\"\u003e\u003c\/path\u003e\u003cpath d=\"m9 14 2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"middle\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"margin:0 0 3px;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:700;color:#2a2a1f;line-height:1.3;\"\u003eThe complete Profitable Pricing Playbook\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.5;color:#5b5751;\"\u003eSix strategic chapters and twenty-four lessons for strengthening pricing, positioning, and profit.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"90\" valign=\"middle\" align=\"right\" style=\"border:0;text-align:right;\"\u003e\n\u003cspan style=\"font-family:'DM Sans',sans-serif;font-size:14px;font-style:italic;color:#5b5751;\"\u003eIncluded\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"middle\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:44px;height:44px;border-radius:12px;background:#f4e7e3;border:1px solid rgba(154,168,133,0.1);color:#6c765d;text-align:center;line-height:42px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003cpath d=\"M9 18h6\"\u003e\u003c\/path\u003e\u003cpath d=\"M10 22h4\"\u003e\u003c\/path\u003e\u003cpath d=\"M15.09 14c.18-.98.65-1.74 1.41-2.5A4.65 4.65 0 0 0 18 8 6 6 0 0 0 6 8c0 1 .23 2.23 1.5 3.5A4.61 4.61 0 0 1 8.91 14\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"middle\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"margin:0 0 3px;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:700;color:#2a2a1f;line-height:1.3;\"\u003eProfit mindset and pricing strategy\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.5;color:#5b5751;\"\u003eGuidance for escaping underpricing, understanding the figures, and pricing for long-term goals.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"90\" valign=\"middle\" align=\"right\" style=\"border:0;text-align:right;\"\u003e\n\u003cspan style=\"font-family:'DM Sans',sans-serif;font-size:14px;font-style:italic;color:#5b5751;\"\u003eIncluded\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"middle\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:44px;height:44px;border-radius:12px;background:#f4e7e3;border:1px solid rgba(154,168,133,0.1);color:#6c765d;text-align:center;line-height:42px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cpolygon points=\"16.24 7.76 14.12 14.12 7.76 16.24 9.88 9.88 16.24 7.76\"\u003e\u003c\/polygon\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"middle\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"margin:0 0 3px;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:700;color:#2a2a1f;line-height:1.3;\"\u003eTier, reference point, and extras plays\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.5;color:#5b5751;\"\u003ePractical strategies for structuring choices and helping clients understand the value of each option.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"90\" valign=\"middle\" align=\"right\" style=\"border:0;text-align:right;\"\u003e\n\u003cspan style=\"font-family:'DM Sans',sans-serif;font-size:14px;font-style:italic;color:#5b5751;\"\u003eIncluded\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"middle\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:44px;height:44px;border-radius:12px;background:#f4e7e3;border:1px solid rgba(154,168,133,0.1);color:#6c765d;text-align:center;line-height:42px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"6\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"middle\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"margin:0 0 3px;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:700;color:#2a2a1f;line-height:1.3;\"\u003eConfident quoting and client conversations\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.5;color:#5b5751;\"\u003eSupport for presenting your price, telling the value story, and discussing money without defaulting to discounts.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"90\" valign=\"middle\" align=\"right\" style=\"border:0;text-align:right;\"\u003e\n\u003cspan style=\"font-family:'DM Sans',sans-serif;font-size:14px;font-style:italic;color:#5b5751;\"\u003eIncluded\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"middle\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:44px;height:44px;border-radius:12px;background:#f4e7e3;border:1px solid rgba(154,168,133,0.1);color:#6c765d;text-align:center;line-height:42px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003cpath d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"middle\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"margin:0 0 3px;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:700;color:#2a2a1f;line-height:1.3;\"\u003eMargin and cash-flow protection\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.5;color:#5b5751;\"\u003eA clearer approach to deposits, terms, real margins, and bookings that need stronger financial boundaries.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"90\" valign=\"middle\" align=\"right\" style=\"border:0;text-align:right;\"\u003e\n\u003cspan style=\"font-family:'DM Sans',sans-serif;font-size:14px;font-style:italic;color:#5b5751;\"\u003eIncluded\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd style=\"border:0;padding:20px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:0;border-collapse:collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd width=\"56\" valign=\"middle\" style=\"border:0;padding-right:16px;\"\u003e\n\u003cdiv style=\"width:44px;height:44px;border-radius:12px;background:#f4e7e3;border:1px solid rgba(154,168,133,0.1);color:#6c765d;text-align:center;line-height:42px;\"\u003e\n\u003csvg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;\"\u003e\u003cpolyline points=\"22 7 13.5 15.5 8.5 10.5 2 17\"\u003e\u003c\/polyline\u003e\u003cpolyline points=\"16 7 22 7 22 13\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"middle\" style=\"border:0;text-align:left;\"\u003e\n\u003ch3 style=\"margin:0 0 3px;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:700;color:#2a2a1f;line-height:1.3;\"\u003eScaling systems and long-term review\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.5;color:#5b5751;\"\u003eIdeas for lifting prices, saving time, using AI thoughtfully, and evolving your strategy as the business grows.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"90\" valign=\"middle\" align=\"right\" style=\"border:0;text-align:right;\"\u003e\n\u003cspan style=\"font-family:'DM Sans',sans-serif;font-size:14px;font-style:italic;color:#5b5751;\"\u003eIncluded\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" bgcolor=\"#f5f6f3\" style=\"border:0;border-collapse:collapse;border-radius:14px;overflow:hidden;margin-top:16px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd bgcolor=\"#f5f6f3\" valign=\"middle\" style=\"border:0;padding:14px 22px;text-align:left;\"\u003e\n\u003cspan style=\"display:block;font-family:'DM Sans',sans-serif;font-size:14px;font-weight:600;color:#5b5751;line-height:1.4;\"\u003eYour price today\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd bgcolor=\"#f5f6f3\" valign=\"middle\" align=\"right\" style=\"border:0;padding:14px 22px;text-align:right;\"\u003e\n\u003cspan class=\"product-price\" data-singleproduct=\"savePrice\" style=\"font-family:'DM Serif Display',serif;font-size:24px;font-weight:700;color:#2a2a1f;line-height:1.2;\"\u003eSee product page\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ca class=\"do_add_to_cart\" href=\"#top\" onmouseover=\"this.style.transform='translateY(-2px)';this.style.boxShadow='0 12px 28px rgba(0,0,0,0.22)';\" onmouseout=\"this.style.transform='translateY(0)';this.style.boxShadow='0 4px 14px rgba(0,0,0,0.10)';\" style=\"display:block;font-family:'DM Sans',sans-serif;font-size:16px;font-weight:700;color:#ffffff;background:#59634f;padding:17px 30px;margin-top:14px;border-radius:50px;text-decoration:none;letter-spacing:0.3px;box-shadow:0 4px 14px rgba(0,0,0,0.10);transition:transform 0.2s,box-shadow 0.2s;text-align:center;\"\u003eDownload now\u003c\/a\u003e\n\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e\n\n\u003cdiv style=\"display:block;height:10px;line-height:1px;font-size:1px;\"\u003e \u003c\/div\u003e\n\n\u003csection class=\"desc-faq\" data-desc=\"Block 09: FAQ\" style=\"display:block;\"\u003e\n\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" bgcolor=\"#fdfaf4\" style=\"border:0;border-collapse:collapse;border-radius:18px;overflow:hidden;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border:0;\"\u003e\n\u003ctd bgcolor=\"#fdfaf4\" style=\"border:0;padding:42px 36px;text-align:center;\"\u003e\n\u003cspan style=\"display:inline-block;font-family:'DM Sans',sans-serif;font-size:14px;font-weight:700;color:#b85c47;letter-spacing:2px;text-transform:uppercase;margin-bottom:12px;\"\u003eBEFORE YOU BUY\u003c\/span\u003e\n\u003ch2 style=\"font-family:'DM Serif Display',serif;font-size:32px;font-weight:700;color:#2a2a1f;margin:0 0 26px;line-height:1.2;\"\u003eQuestions, answered\u003c\/h2\u003e\n\n\u003cdiv style=\"display:block;max-width:690px;margin:0 auto;text-align:left;\"\u003e\n\u003cdetails ontoggle=\"this.querySelector('[data-faq-icon]').innerHTML=this.open?'−':'+';\" style=\"display:block;border:0;padding:18px 0;\"\u003e\n\u003csummary style=\"font-family:'DM Sans',sans-serif;font-size:16px;font-weight:700;color:#2a2a1f;line-height:1.5;cursor:pointer;list-style:none;\"\u003e\n\u003cspan style=\"display:inline-block;width:90%;vertical-align:top;\"\u003eWhat does The Profitable Pricing Playbook cover?\u003c\/span\u003e\n\u003cspan data-faq-icon=\"true\" style=\"display:inline-block;width:8%;font-family:'DM Sans',sans-serif;font-size:22px;font-weight:500;color:#b85c47;text-align:right;vertical-align:top;\"\u003e+\u003c\/span\u003e\n\u003c\/summary\u003e\n\u003cdiv style=\"display:block;padding:10px 36px 0 0;\"\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.7;color:#5b5751;\"\u003eIt covers the profit mindset, value-based pricing, package tiers, reference points, extras, confident quoting, money conversations, deposits, margins, price increases, systems, and long-term review. The lessons are organized as practical strategic plays for a wedding planning business.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails ontoggle=\"this.querySelector('[data-faq-icon]').innerHTML=this.open?'−':'+';\" style=\"display:block;border:0;padding:18px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003csummary style=\"font-family:'DM Sans',sans-serif;font-size:16px;font-weight:700;color:#2a2a1f;line-height:1.5;cursor:pointer;list-style:none;\"\u003e\n\u003cspan style=\"display:inline-block;width:90%;vertical-align:top;\"\u003eIs this playbook suitable for a new wedding planner?\u003c\/span\u003e\n\u003cspan data-faq-icon=\"true\" style=\"display:inline-block;width:8%;font-family:'DM Sans',sans-serif;font-size:22px;font-weight:500;color:#b85c47;text-align:right;vertical-align:top;\"\u003e+\u003c\/span\u003e\n\u003c\/summary\u003e\n\u003cdiv style=\"display:block;padding:10px 36px 0 0;\"\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.7;color:#5b5751;\"\u003eYes. It explains the thinking behind profit, pricing, packages, and client conversations in a practical sequence. Established planners can also use it to review margins, raise prices, improve systems, and refine their positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails ontoggle=\"this.querySelector('[data-faq-icon]').innerHTML=this.open?'−':'+';\" style=\"display:block;border:0;padding:18px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003csummary style=\"font-family:'DM Sans',sans-serif;font-size:16px;font-weight:700;color:#2a2a1f;line-height:1.5;cursor:pointer;list-style:none;\"\u003e\n\u003cspan style=\"display:inline-block;width:90%;vertical-align:top;\"\u003eWill it help me stop discounting my wedding planning services?\u003c\/span\u003e\n\u003cspan data-faq-icon=\"true\" style=\"display:inline-block;width:8%;font-family:'DM Sans',sans-serif;font-size:22px;font-weight:500;color:#b85c47;text-align:right;vertical-align:top;\"\u003e+\u003c\/span\u003e\n\u003c\/summary\u003e\n\u003cdiv style=\"display:block;padding:10px 36px 0 0;\"\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.7;color:#5b5751;\"\u003eThe playbook helps you strengthen your value story, quote more confidently, handle money conversations, and understand the cost of unnecessary discounts. It provides educational strategy rather than a guaranteed sales outcome.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails ontoggle=\"this.querySelector('[data-faq-icon]').innerHTML=this.open?'−':'+';\" style=\"display:block;border:0;padding:18px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003csummary style=\"font-family:'DM Sans',sans-serif;font-size:16px;font-weight:700;color:#2a2a1f;line-height:1.5;cursor:pointer;list-style:none;\"\u003e\n\u003cspan style=\"display:inline-block;width:90%;vertical-align:top;\"\u003eHow do I receive the playbook?\u003c\/span\u003e\n\u003cspan data-faq-icon=\"true\" style=\"display:inline-block;width:8%;font-family:'DM Sans',sans-serif;font-size:22px;font-weight:500;color:#b85c47;text-align:right;vertical-align:top;\"\u003e+\u003c\/span\u003e\n\u003c\/summary\u003e\n\u003cdiv style=\"display:block;padding:10px 36px 0 0;\"\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.7;color:#5b5751;\"\u003eYou receive an instant digital PDF download after checkout. There is no physical product or shipping wait.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails ontoggle=\"this.querySelector('[data-faq-icon]').innerHTML=this.open?'−':'+';\" style=\"display:block;border:0;padding:18px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003csummary style=\"font-family:'DM Sans',sans-serif;font-size:16px;font-weight:700;color:#2a2a1f;line-height:1.5;cursor:pointer;list-style:none;\"\u003e\n\u003cspan style=\"display:inline-block;width:90%;vertical-align:top;\"\u003eWhat devices can I use to read the PDF?\u003c\/span\u003e\n\u003cspan data-faq-icon=\"true\" style=\"display:inline-block;width:8%;font-family:'DM Sans',sans-serif;font-size:22px;font-weight:500;color:#b85c47;text-align:right;vertical-align:top;\"\u003e+\u003c\/span\u003e\n\u003c\/summary\u003e\n\u003cdiv style=\"display:block;padding:10px 36px 0 0;\"\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.7;color:#5b5751;\"\u003eYou can read the PDF on a phone, tablet, laptop, or desktop device with standard PDF-reading software. The file is yours to keep with lifetime access.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails ontoggle=\"this.querySelector('[data-faq-icon]').innerHTML=this.open?'−':'+';\" style=\"display:block;border:0;padding:18px 0;border-top:1px solid rgba(154,168,133,0.1);\"\u003e\n\u003csummary style=\"font-family:'DM Sans',sans-serif;font-size:16px;font-weight:700;color:#2a2a1f;line-height:1.5;cursor:pointer;list-style:none;\"\u003e\n\u003cspan style=\"display:inline-block;width:90%;vertical-align:top;\"\u003eWhat is the refund policy for this digital playbook?\u003c\/span\u003e\n\u003cspan data-faq-icon=\"true\" style=\"display:inline-block;width:8%;font-family:'DM Sans',sans-serif;font-size:22px;font-weight:500;color:#b85c47;text-align:right;vertical-align:top;\"\u003e+\u003c\/span\u003e\n\u003c\/summary\u003e\n\u003cdiv style=\"display:block;padding:10px 36px 0 0;\"\u003e\n\u003cp style=\"margin:0;font-family:'DM Sans',sans-serif;font-size:14px;line-height:1.7;color:#5b5751;\"\u003eRefund requests are handled under the store’s Refund Policy. Because this is an instantly accessible digital product, the policy’s digital-access conditions apply.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e\n                  \u003c\/div\u003e","brand":"The Guide Page","offers":[{"title":"Default Title","offer_id":55765231894867,"sku":null,"price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1088\/7571\/0803\/files\/1828374-ad5147bd21c3655262767152f72fac5f.webp?v=1793960080","url":"https:\/\/theguidepage.com\/products\/the-profitable-pricing-playbook","provider":"The Guide Page","version":"1.0","type":"link"}